Part 1 of 7: Thomson Reserve vs Dunearn House vs Lentor Gardens
The land price a developer paid is the most honest number in any new launch. It's the one figure nobody can spin afterwards. Of the three, one developer paid 53% more per square foot for their land than another. That gap tells you more about downside risk than any showflat brochure will.
Land Cost, Side by Side
| Metric | Thomson Reserve | Dunearn House | Lentor Gardens Residences |
|---|---|---|---|
| Land cost | $1,178 psf/ppr | $1,410 psf/ppr | $920 psf/ppr |
| Corridor comparable | Part of the TEL Bright Hill-Lentor cluster, $920 to $1,278 psf/ppr range | Adjacent Site 2 (Wing Tai) bid $1,625 psf/ppr: a higher comp already exists nearby | Sits at the low end of its own Lentor TEL cluster ($920 to $1,278 psf/ppr) |
| Implied ASP | Est. $2,5XX to $3,1XX psf | Est. ~$3,000+ psf | $2,350 psf avg (actual, transacted 18 Jul 2026) |
| Market validation | Not yet launched: no transacted data | Not yet launched: no transacted data | Cleared above the $1,965 to $2,051 psf the land cost alone modelled: real demand confirmed |
Sources: URA GLS award records and PropNex Research, August 2026. Land cost figures come from each project's own review; see Thomson Reserve: The Price Floor and Dunearn House: The Complete Analysis. Full corridor land-bid ladder: GLS Tracker.
What the Market Isn't Telling YouThe angle the showflat won't raise+ Read →− Collapse
A low land cost isn't automatically safer, and a high one isn't automatically riskier. It depends on context. Lentor Gardens' $920 psf ppr has already been tested: the project launched, sold 54% on day one, and the price came in above what the land cost alone suggested. That's the strongest price-floor evidence there is, a real market price rather than a model. Dunearn House's $1,410 psf ppr looks aggressive on its own, but the neighbouring Site 2 went for $1,625 psf ppr, so the next comparable launch there will very likely cost more, not less, which supports Dunearn House's floor even though its land cost is the highest of the three. Thomson Reserve's $1,178 psf ppr sits within the established Lentor to Bright Hill corridor range, so it has the least distinctive story of the three but also the least risk of being out of line: it's priced consistently with its neighbours, not an outlier either way.
Which Fits Your Situation
What James Thinks You Should DoJames's position+ Read →− Collapse
Don't treat land cost as a signal on its own. Read it against what it bought. Lentor Gardens' land cost is the cheapest and the best tested, because the market has already spoken. Dunearn House's is the highest but the best supported by a real neighbouring comparable. Thomson Reserve is the safe middle of the three. It isn't the most exciting number on this page, and that's not a criticism. It's exactly what a buyer who values capital preservation over a bargain story should want.
James's Note · CEA R008385F · PropNex Realty
Buyers fixate on psf. I fixate on land cost compared with the nearest comparable bid, because that's the number the developer can't spin afterwards...
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FAQ
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Read the Full Comparison Series
The Complete Comparison · The Price Floor · The Floor Plan Trap · The Pricing Test · The Yield Reality · The Spine · The Exit · The Management Reality · ↑ Back to the full comparison
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This article is for informational and educational purposes only. It does not constitute financial, investment, or legal advice. Property investments involve risk. Past performance is not indicative of future results. Readers should seek independent advice from licensed professionals before making any property or financial decision. James Ong is a licensed real estate salesperson (CEA Reg No. R008385F) with PropNex Realty Pte Ltd and is not a licensed financial adviser.
James Ong | CEA Reg No. R008385F | PropNex Realty Pte Ltd
WhatsApp: 9111-1173 | wa.me/6591111173
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